Category: Digital Marketing Tips

As a small business owner, it can be challenging to determine where to allocate your marketing budget effectively. While larger companies may have more significant funds, small businesses need to be strategic to ensure their resources are used wisely. Here are some tips on how to prioritize your marketing budget: Identify your target audience: Understanding your audience's needs and preferences can help you tailor your marketing efforts, allowing you to...

If you're working on improving your website's SEO, you might think you have everything under control. But there are some common mistakes that people tend to overlook. Here are 5 things that people usually miss when working on SEO themselves: 1. Mobile optimisation With more and more people browsing the internet on their mobile devices, it's crucial to make sure your website is optimised for mobile. This includes having a...

Have you ever searched for a recipe online and found yourself scrolling through a lengthy story before getting to the actual recipe? This trend has become increasingly common on recipe websites, leaving many to wonder why these introductions exist and whether they have any impact on search engine optimization (SEO). The truth is, these long introductions serve a purpose beyond just storytelling. Recipe websites use them to provide context, share...

Google Maps is more than just a tool for finding directions to your next holiday destination. As a business owner, you can use Google Maps to your advantage and increase your online presence. In fact, Google Maps is a powerful tool for digital marketing, and here's why. Firstly, using Google Maps can improve your visibility in local search results. When people search for a business in a specific area, Google...

So, you’ve just received a shiny SEO recommendation report from us. You’re probably thinking, “Now what?” Well, fear not my friend, I’ve got some tips for you on what to do next. Firstly, don’t worry if you don’t understand everything at first glance. We can walk through the first report with you and answer any questions you may have. Next, prioritise the recommendations. Start with the items marked as high-priority,...

Australia's digital advertising market is rapidly growing, with businesses of all sizes increasing their digital ad spend every year. In this post, we will summarise the most popular channels in Australia based on the recent reports published by eMarketer. According to eMarketer, the top digital advertising channels in Australia in 2021 are social media (36.7%), search (27.4%), and video (16.4%). These 3 channels are expected to continue to dominate the...

Email marketing can be an effective way to reach your audience, but it’s important to get the timing right. When is the best time and how often should you be hitting send? The best day and time According Campaign Monitor, the best day to send an email in Australia is Tuesday, followed by Wednesday and Thursday. The worst day to send an email is Saturday, so avoid sending emails on...

While running pay-per-click (PPC) advertising campaigns is an effective way to extend the reach and get new customers, managing your PPC campaigns can be a daunting task, especially if you’re doing it yourself. One of the most important aspects of PPC management is keeping an eye on your budget and maximise the outcome. Here are some tips to help you manage your PPC advertising campaigns: 1. Set a Budget The...

A/B testing is an important part of digital marketing and SEM (Search Engine Marketing) that helps businesses make sure their ads are effective. Imagine that you have two different pictures of a tasty ice cream. You want to know which one more people will want to buy. So, you show one picture to some people and the other picture to other people. Then you see which one gets more likes...

Facebook is a powerful platform for advertising your business, but it's not enough to just create an ad and hope for the best. To truly maximise your ad's potential, you need to use data to optimise it. Here's how to get started: 1. Set up Facebook Pixel This is a tool that tracks user behaviour on your website after clicking your ad. By setting up Facebook Pixel, you can gather...