If you’re working on improving your website’s SEO, you might think you have everything under control. But there are some common mistakes that people tend to overlook. Here are 5 things that people usually miss when working on SEO themselves:

1. Mobile optimisation

With more and more people browsing the internet on their mobile devices, it’s crucial to make sure your website is optimised for mobile. This includes having a responsive design, easy-to-click buttons, and fast loading speed on mobile.

2. Image optimisation

Images can significantly impact your website’s loading speed, which is a crucial factor for both SEO and user experience. Ensure that your images are compressed and have relevant file names and alt tags.

3. Internal linking

Internal linking helps search engines understand the structure of your website and how your pages are related to each other. Make sure you have relevant internal links between your pages to boost your website’s SEO.

4. Meta descriptions

A meta description is a short summary of your page that appears in search engine results. It’s essential to have a compelling and relevant meta description that includes your target keywords to improve your click-through rate.

5. Monitoring and adapting

SEO is not a one-and-done task. It requires ongoing monitoring and adaptation to stay ahead of the competition. Monitor your website’s performance, track changes in search engine algorithms, and adapt your strategy accordingly.

By keeping these five things in mind, you can avoid some common mistakes and ensure your website is optimized for SEO. Remember, improving your website’s SEO takes time and effort, but the results are well worth it.

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