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Google Analytics has been the go-to tool for website analytics for many years. However, some businesses are looking for alternatives due to the forced transition to Google Anlytics 4, privacy concerns or the desire for more customisable data analysis. In this article, we’ll explore some of the top alternatives to Google Analytics. 1. Matomo Formerly known as Piwik, Matomo is an open-source platform that provides detailed website analytics without compromising...

As a business owner, you may have heard the term "first party data" buzzing around in the digital marketing world lately. But what is "first party data"? First party data refers to the data that a business collects directly from its customers or website visitors. This can include information such as email addresses, purchase history, and browsing behavior. It's called "first party" because it comes directly from the source -...

As we enter 2023, it's hard to ignore the buzz surrounding ChatGPT, the latest AI technology that's revolutionizing the world of digital marketing. At a recent gathering with family and friends, everyone seemed to be talking about ChatGPT and how it's changing the game. AI like ChatGPT is making it easier for small businesses to streamline their digital marketing efforts and reach their target audience more effectively. With its ability...

As we approach the end of 2022, it's clear that the most significant trend in marketing has been personalisation. This trend has been building for a while, but 2022 has seen it really take off. Personalisation is about tailoring your marketing messages and experiences to individual customers. Who are they? What do they want? How would they like to be communicated with? By understanding these questions, you can create more...

Chatbots are becoming increasingly popular for businesses to engage with their customers, but the idea of setting one up can be daunting. Here's a guide on a budget and easy way to set up a chatbot. First, you need to choose a platform to build your chatbot. There are several free or low-cost options available, such as Chatfuel, Tars, or ManyChat. These platforms offer a friendly interface and templates that...

Have you ever heard the term "API" during a meeting with your digital agency, and wondered what it actually means? API stands for Application Programming Interface. Think of it as a messenger that allows different software applications to communicate with each other. It's like having a translator that speaks different languages, allowing different programs to understand each other and work together. APIs help developers to create customized and integrated digital...

Social listening is like having superhero hearing, but for social media. It means listening to what people are saying about your brand or industry on social media platforms like Twitter, Facebook, and Instagram. To start doing social listening, you need to use a social listening tool like Hootsuite, Sprout Social, or Brandwatch. These tools will help you monitor social media platforms for mentions of your brand, keywords related to your...

If you are a digital marketer or website owner, you've probably heard of or using Google Analytics - the popular tool that helps you understand your website's performance. Well, there's a new version in town: Google Analytics 4 (GA4). In this post, we'll talk about what's new with GA4 and the steps to prepare for the transition. First things first: what's new with GA4? The biggest change is that GA4...

Marketing is an essential part of any business. It is important to consider the impact of our marketing efforts on the wider community. That's where ethical and inclusive marketing comes in. Ethical marketing involves promoting products or services in a way that is honest, transparent, and respectful to customers. This means avoiding false or misleading claims and treating customers with dignity and respect. Inclusive marketing involves creating marketing campaigns that...

Influencer marketing is all the rage these days. It seems like every other post on social media is sponsored by some company or another. There are a few things you should consider before you jump on the bandwagon and start throwing your marketing budget at influencers. 1. Audience fit The first thing you should consider is whether the influencer's audience is a good fit for your product or service. There's...