Email marketing can be an effective way to reach your audience, but it’s important to get the timing right. When is the best time and how often should you be hitting send?
The best day and time
According Campaign Monitor, the best day to send an email in Australia is Tuesday, followed by Wednesday and Thursday. The worst day to send an email is Saturday, so avoid sending emails on the weekend if you want to maximize your open rates.
As for the best time to send emails, research by Omnisend found that the optimal time is between 10 am and 11 am. This time slot saw the highest open and click-through rates, so it’s worth considering when planning your email campaigns.
The optimal frequency
But how often should you be sending emails? The answer depends on your audience and your content. According to GetResponse, the optimal frequency for email marketing is between once a week and once a month. However, it’s important to note that over-sending can lead to high unsubscribe rates and a decrease in engagement.
So, how can we balance between frequency and timing? We recommend following the principle as a guideline and testing different days and times to see what works best for your audience. It’s also important to keep your content relevant and engaging to keep your subscribers interested.
In conclusion, the optimal frequency and best day and time of email marketing in Brisbane are Tuesday, between 10 am and 11 am, and once a week to once a month. However, it’s important to keep in mind that these are general guidelines and may vary depending on your audience and content.
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