Blog - Page 2 of 5 - Brisbane Digital Marketing

Brisbane’s Top 10 Suburbs for Small Business Growth

Brisbane is a vibrant and bustling city, and it's no surprise that small businesses are thriving here. But with so many suburbs to choose from, where should a small business owner set up shop? We've compiled a list of the top 10 suburbs for small businesses in Brisbane, based on data from reputable sources. 1. Fortitude Valley With a high density of offices, apartments, and entertainment venues, Fortitude Valley is...

How Much Should I Budget for Marketing? A Guide for Small Business Owners

As a small business owner, it can be challenging to determine where to allocate your marketing budget effectively. While larger companies may have more significant funds, small businesses need to be strategic to ensure their resources are used wisely. Here are some tips on how to prioritize your marketing budget: Identify your target audience: Understanding your audience's needs and preferences can help you tailor your marketing efforts, allowing you to...

5 Common SEO Mistakes You’re Probably Making

If you're working on improving your website's SEO, you might think you have everything under control. But there are some common mistakes that people tend to overlook. Here are 5 things that people usually miss when working on SEO themselves: 1. Mobile optimisation With more and more people browsing the internet on their mobile devices, it's crucial to make sure your website is optimised for mobile. This includes having a...

Why Do Recipe Sites Have Long Introductions Before the Recipe?

Have you ever searched for a recipe online and found yourself scrolling through a lengthy story before getting to the actual recipe? This trend has become increasingly common on recipe websites, leaving many to wonder why these introductions exist and whether they have any impact on search engine optimization (SEO). The truth is, these long introductions serve a purpose beyond just storytelling. Recipe websites use them to provide context, share...

Navigate Your Business to Success with Google Maps Marketing

Google Maps is more than just a tool for finding directions to your next holiday destination. As a business owner, you can use Google Maps to your advantage and increase your online presence. In fact, Google Maps is a powerful tool for digital marketing, and here's why. Firstly, using Google Maps can improve your visibility in local search results. When people search for a business in a specific area, Google...

What to Do With Your SEO Recommendation Report

So, you’ve just received a shiny SEO recommendation report from us. You’re probably thinking, “Now what?” Well, fear not my friend, I’ve got some tips for you on what to do next. Firstly, don’t worry if you don’t understand everything at first glance. We can walk through the first report with you and answer any questions you may have. Next, prioritise the recommendations. Start with the items marked as high-priority,...

The Most Popular Digital Advertising Channels in Australia

Australia's digital advertising market is rapidly growing, with businesses of all sizes increasing their digital ad spend every year. In this post, we will summarise the most popular channels in Australia based on the recent reports published by eMarketer. According to eMarketer, the top digital advertising channels in Australia in 2021 are social media (36.7%), search (27.4%), and video (16.4%). These 3 channels are expected to continue to dominate the...

What’s the Best Time to Send an Email in Australia?

Email marketing can be an effective way to reach your audience, but it’s important to get the timing right. When is the best time and how often should you be hitting send? The best day and time According Campaign Monitor, the best day to send an email in Australia is Tuesday, followed by Wednesday and Thursday. The worst day to send an email is Saturday, so avoid sending emails on...

Hiring a Marketing Intern in Brisbane? Here’s What You Need to Know

Hiring a marketing intern can be an excellent way for Brisbane-based businesses to gain valuable support and assistance with their marketing efforts. However, it's essential to do it right to ensure that both the employer and intern have a positive experience. Here are some tips on how to hire a marketing intern in Brisbane successfully. 1. Clearly define the role Define the responsibilities and duties of the intern. This clarity...

Consent in Marketing: Your Guide to Compliance in Brisbane

In the current privacy-aware age, marketing consent has become increasingly crucial in digital marketing. One of the most critical aspects of collecting customer data is obtaining consent. Consent should be freely given, specific, informed, and unambiguous. Businesses must make it clear to customers: what data they are collecting, how it will be used, and who it will be shared with. There are several ways businesses can capture consent, including through...