As we approach the end of 2022, it’s clear that the most significant trend in marketing has been personalisation. This trend has been building for a while, but 2022 has seen it really take off.
Personalisation is about tailoring your marketing messages and experiences to individual customers. Who are they? What do they want? How would they like to be communicated with? By understanding these questions, you can create more relevant and engaging experiences that resonate with your audience.
So why has personalisation become so important? Firstly, customers now expect it. They’re bombarded with marketing messages all day, every day, so they’ve become very adept at filtering out anything that doesn’t feel relevant or interesting to them. If you want to cut through the noise and get their attention, you need to show them you understand their needs.
Secondly, personalisation has been made possible by advances in technology. With data analytics, machine learning and AI, it’s now easier to collect and use customer data to create personalised experiences. There are a lot of of affordable tools and platforms out there that can help you get started with a small budget.
Finally, personalisation just works. It’s been shown time and time again that personalised experiences lead to better engagement, higher conversion rates, and increased customer loyalty. It is a huge opportunity to grow your business.
As we look ahead to 2023, it’s clear that personalisation will continue to be a key trend in marketing. It’s time to start thinking about how you can incorporate personalisation into your marketing strategy.
