A lot of businesses use social media to connect with their customers. However, it’s important to understand which platform is best for your target audience. In Brisbane, the age distribution of social media users varies across different platforms.
Unsurprisingly, Facebook is still the most popular social media platform among all age groups in Brisbane. 88.7% of social media users in Brisbane have a Facebook account. The age group with the highest percentage of Facebook users in Brisbane is the 25-34 age group, with 93.5% of them having an account.
Instagram is the second most popular social media platform in Brisbane, with 39.7% of social media users having an account. The age group with the highest percentage of Instagram users in Brisbane is the 18-24 age group, with 73.9% of them having an account.
Twitter is not as popular in Brisbane as Facebook and Instagram, with only 6.2% of social media users having an account. The age group with the highest percentage of Twitter users in Brisbane is the 18-24 age group, with 21.7% of them having an account.
LinkedIn is a professional networking platform, and it’s no surprise that it’s popular among the 35-49 age group in Brisbane. 20.7% of social media users in Brisbane have a LinkedIn account, with the 35-49 age group having the highest percentage of users.
TikTok
TikTok has also gained popularity in Brisbane, particularly among younger age groups. A report by We Are Social shows that 25.9% of internet users aged 16-24 in Australia have a TikTok account, making it the fourth most popular social media platform among this age group.
It’s important to keep these age distributions in mind when creating a social media strategy for your business in Brisbane. By understanding where your target audience is spending their time online, you can tailor your content and advertising efforts accordingly.
Remember, crafting an effective social media strategy can be complex, and seeking professional help to ensure your business reaches its full potential is always a wise move.
