Imagine that you’re in a class and your teacher asks everyone to write an essay about dogs. Your friend, who’s really good at writing, writes a great essay about dogs and your teacher loves it. Now imagine that your teacher wants to know what other people think about dogs, so they ask your friend to recommend some other essays to read.

Your friend tells the teacher that there’s another student in a different class who also wrote a great essay about dogs. The teacher then goes and reads that essay too. This is kind of like what backlinking is in the world of SEO.

A woman searching on Google

In the online world, websites are like students and essays are like web pages or blog posts. When one website links to another website’s page or post, it’s like your friend recommending another student’s essay to your teacher. The more recommendations (or backlinks) a website gets from other sites, the more popular and trustworthy it seems to search engines like Google.

So why do websites want backlinks? Well, it’s like a popularity contest. The more backlinks a site has, the higher up it appears in search results. Backlinks are like votes of confidence from other websites that tell search engines your website is trustworthy and relevant. However, it can be tricky to get high-quality backlinks, and too many low-quality ones can hurt your SEO. Contact us today to ensure your backlink strategy is effective and safe.

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