The “.au” domain is the newest addition to the Australian domain space, providing businesses with another option when selecting a domain name. But how do you know if it’s right for your small business?

Firstly, it’s important to understand the difference between “” and “.au” domains. “” is intended for commercial entities, while “.au” is open to all Australians, including individuals and not-for-profit organisations.

When deciding whether to get a “.au” domain, consider your brand and target audience. If you want to appeal to a wider range of customers, including individuals and non-commercial entities, a “.au” domain may be a good fit.

If you’ve decided that a “.au” domain is the way to go, purchasing one is a straightforward process. You can register your domain through an accredited registrar, such as Netregistry or GoDaddy.

It’s important to note that if you already have a “” domain, you have priority to register the matching “.au” domain until June 24, 2024. After this date, the “.au” domain will be available to anyone on a first-come, first-served basis.

When purchasing a “.au” domain, there are some additional considerations to keep in mind. You’ll need to provide proof of eligibility, such as an Australian Business Number (ABN) or Australian Company Number (ACN), and ensure your domain name meets the relevant naming rules.

In summary, the “.au” domain is a new option for businesses looking to establish their online presence. Consider your brand and target audience before deciding if it’s right for you, and ensure you follow the necessary steps to purchase and register your domain correctly.

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