Are you considering advertising on Google and wondering whether to manage your ad campaigns in-house or use an agency? Both options have their pros and cons, and it ultimately depends on your business goals, budget, and level of expertise.

Managing Google AdWords campaigns yourself can be cost-effective, but it requires time and knowledge of the platform. You will need to set up your campaigns, research keywords, create ad copy, track performance, and make adjustments to improve results. This option may be suitable for small businesses with a limited budget and experience.

However, if you want to ensure optimal performance and return on investment, it’s worth considering hiring an agency to manage your Google AdWords campaigns. A reputable agency will have the necessary expertise, resources, and experience to maximize the impact of your ad spend. They will have access to advanced tools, be up-to-date with the latest trends and algorithm updates, and have experience in creating effective campaigns across various industries.

When selecting an agency to manage your Google AdWords campaigns, consider the agency’s pricing model and transparency. Do they charge a flat fee or a percentage of your ad spend? Do they provide detailed reports on campaign performance and optimization recommendations? Make sure you understand how they work and what you can expect.

Whether you’re thinking about managing your Adwords account by yourself or seeking professional help, BDM is here to lend a helping hand. We offer a once-off Adwords account setup service where we can create your account, set up your campaigns, and provide you with training to ensure you’re set up for success. Alternatively, if you prefer ongoing support, we offer Adwords management services to help you stay on top of your campaigns and achieve the best results possible. With BDM’s expertise and support, you can make the most of your Adwords account, no matter which option you choose. Contact us to learn how we can help grow your business through effective Google AdWords campaigns.

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