Ditch the Guesswork: Embrace Data-Driven Marketing

Ditch the Guesswork: Embrace Data-Driven Marketing

Digital marketing used to be all about big ideas and creative campaigns, but these days, data is king. Traditional digital marketing is like playing darts with a blindfold on – you never know where you're going to land. But with data-driven digital marketing, you've got a GPS guiding you every step of the way. In the past, marketers would create content based on their instincts and what they thought would...
Get Visible Online: The Power of SEO

Get Visible Online: The Power of SEO

Are you tired of feeling invisible on the internet? Do you want to be seen by more people than just your mum and your cat? Then you need to know about SEO - it's not just a random collection of letters, it's your ticket to online success! So, what is SEO? It stands for "search engine optimisation" which is basically a fancy way of saying "how to get your website...
Why Digital Analytics Matters

Why Digital Analytics Matters

Welcome to the BDM blog! In this post, we're going to talk about what digital marketing is and why digital analytics is a growing trend. Digital marketing is the process of promoting products or services through digital channels. These channels include search engines, social media, email, and websites. With the rise of the internet and mobile devices, digital marketing has become an essential part of any business's marketing strategy. Digital...