You’re scrolling through your favourite website, looking for a new pair of shoes, when you see an ad for the exact pair you were eyeing up earlier. How did that happen? Well, let me tell you about the wonderful world of Google Ads bidding.
Firstly, let’s define what a bid is. In Google Ads, a bid is the amount of money you’re willing to pay for someone to click on your ad. Advertisers bid on keywords that they want to trigger their ads, with higher bids increasing the likelihood of their ad being shown.
Now, how do you decide how much to bid? There are a few factors to consider. Firstly, you’ll want to look at the keyword’s competition level. If it’s a highly competitive keyword, you’ll need to bid higher to have a chance of showing up. Next, you’ll want to consider the value of the click. If a click is likely to result in a sale or conversion, you’ll want to bid higher to increase your chances of winning the auction.
Speaking of auctions, that’s how the bidding process works. When a user searches for a keyword that you’ve bid on, an auction takes place. In this auction, Google looks at all the advertisers who have bid on that keyword and determines which ads are shown and in what order. The winning ad is determined by a combination of the ad’s bid and its quality score, which is a measure of how relevant and useful the ad is to the user.
But wait, there’s more! You don’t just bid once and forget about it. Google Ads uses a pay-per-click (PPC) model, which means you only pay when someone clicks on your ad. So, you can adjust your bids in real-time based on how your ad is performing. If your ad is getting a lot of clicks and conversions, you might want to increase your bids to get even more traffic.
In summary, bidding on Google Ads is a complex process that involves researching keywords, setting bids, and constantly adjusting them to ensure your ads are shown to the right audience. But with a little bit of strategy and a lot of data analysis, you can make sure your ads are seen by the right people at the right time.
